FINAL ADVERTISEMENT (Click the link)
STEP 29
STEP 28
STEP 27
STEP 26
STEP 25
STEP 24
STEP 23
STEP 22
I added the website and phone number for the target audience to contact
STEP 21
I decided to add white lines to make it look more
STEP 20
I then made the text to the right using the align tool so the text is incline and looks more professional.
STEP 19
I decided to add the white text
STEP 18
I decided to restart the advertisement as I gained more inspiration from other regional magazines. I used the rectangle tool and changed the colour using the bucket tool then set the opacity to 14% so the main advertisement image is visible. I then rotated the rectangle to give a slope where I would add the white text.
STEP 1
I’ve decided to do two advertisements for the same boutique and use the same model but have a winter/autumn edition
STEP 16
I decided to add ‘NEW ARRIVALS AUTUMN 2014’ as I had taken inspiration from other boutique advertisements.
STEP 15
Considering whether to use the eraser tool and create an effect of the ‘P.B’ circle
STEP 14
I decided that the model needed some colour in her cheeks, therefore I used the pain brush on used the colour bright pink but changed the opacity then placed on the cheeks
STEP 13
The next step was the make it look more professional and I did this by placing it in the far bottom left.
STEP 12
I then inversed the initials which would make the initials stand out more upon
STEP 11
I then placed the circle above the ‘P.B’ initials then changed the opacity to 36% which would allow the initials to be shown
STEP 10
I decided that the initials ‘P.B’ need to stand out more, therefore I decided to use the circle tool and then fill it using the paint bucket tool to create the final circle. I then decided to place the circle behind the initials ‘P.B’
STEP 9
I decided to move the Pilgrim’s boutique on the bottom right rather than the left. I then decided to add a new layer to help with my progression.
STEP 8
I decided to then experiment with other images which I could use as my advertisement
STEP 7
STEP 6
STEP 5
I decided not to use the clone tool to ensure there were no dark circles as I made no progress. I also used the burn tool to make her hair look darker. After using the burn tool, I decided that I would leave the hair a darker colour.
STEP 4
I then used the clone tool to ensure the model has a youthful look, therefore tried to get rid of the black circles under her eyes to make sure she looks flawless.
STEP 3
I used the burn tool to make the picture brighter by ensuring the hair colour
STEP 2
Secondly. I decided that the hair needed to look more healthy and made the models appearance look more youthful by using the dodge a blur tool in Photoshop.
STEP 1 –
Firstly, I decided to use the image of my beautiful model who is posed with direct eye contact to the camera- this targets the audience with direct mode of address which will grab their attention to the advertisement.
I decided to place the image into Photoshop where It would enable me to edit the model and enhance the best feature that the model has to offer which also shows ideal self/partner (Carl Rodgers) and also Male gaze (Laura Mulvey).